As a small business, you know how important a first impression can be. Whether it’s the first time someone walks into your store, the first time someone calls your office, or the first time someone looks up your business online—you work hard to make sure customers walk away thinking positively about your brand.
But how about the first impression a customer has with your brand’s email marketing ?
Have you put any thought into the type of experience you’re giving your customers when they receive an email from your business for the first time?
The value of welcome emails
It’s easy to forget that each time a customer opens an email from your organization, they are actually having an experience that can impact the way they think of your business. Like when someone decides to hop in their car and visit your store, when someone decided to sign up to receive your emails, they do so with certain expectations. More often than not, those expectations will come from the initial experience that reader had with your business—so you know they’ll be high. That’s why it’s such a surprise that so many businesses pay so little attention to their welcome email.
What most businesses do wrong
Welcome emails are the automated responses consumers receive when they sign up for a business’ email newsletter. Because welcome emails are automated and most email services provide stock content for businesses to put into them—many business owners don’t even know what the first experience [...]
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